Its rare in the film industry that you get to work on a project you genuinely want to champion and be seen by as many people as possible. 500 days of summer is such a film and over the past few months myself, Saf, Gary and donut at PPC have created a site we are all really proud of.
500 days has that rare thing that is lacking in movies these days, a fantastic soundtrack, that is at its very heart and not some afterthought bolted on in post production. As music is so key to 500 days we wanted to tap into this love and generate something unique for it. So remember when you spent hours making a mix tape on a C90 cassette to send to a special someone? It became a rite of passage left defunct by CDs and digital music. We wanted to get across that experience and so created a Mix Tape maker application, where users can put together their perfect mix tape; choose their tracks, design and decorate the sleeve and label; and then send it to one person or all their friends through email, Twitter or social networks like Facebook, Myspace or Bebo.e.
Online mix tapes have been done before, but due to complicated licensing issues most have been shut down as they failed to comply with international copyright laws. We came across a new company called imeem which has international deals in place and a platform which allowed us to offer exactly what we wanted. We were able to tap into its database and music catalogue to provide a new experience for music and film lovers to share their love of music online.
Have a look, and do go see this film - its fantastic.
http://www.500daysofsummermixtape.co.uk/
August 19, 2009, 3:26pm
